The new “Selfcare Sip” by MARTINI and Soap can only be described as exceptionally demure, and in fact – very, very mindful. Dry January may be almost over, but MARTINI and Soap invite you to embrace the conscious choice of living a healthy life by expanding it to not just one month, but all year round. Alcohol-free beverages are on the rise worldwide with 1 in 3 millennials and Gen Z drinking less or no alcohol at all. Finding healthier ways to enjoy social occasions, MARTINI and Soap offer you a special pedicure treatment enjoyed alongside a non-alcoholic MARTINI cocktail, offering you the relaxation and self-care you deserve, inviting reflection and regeneration.

The Selfcare Sip was celebrated at Soap’s Van Baerlestraat location in Amsterdam, attended by content creators and MARTINI Ambassadors including Anna Nooshin, Yeliz Çiçek, and Stijn de Vries. The guests enjoyed MARTINI’s alcohol-free classics: the MARTINI Vibrante & Floreale Spritz. Michelle Bruin, a content creator and advocate for physical and mental self-development, hosted the challenge “Whose Selfcare Is It?”, inspiring other influencers to share their quirkiest self-care rituals, like Anna Nooshin one of staying in her coat for way too long in the car, or Béla Becht’s ritual of creating weird meals from leftovers at night. This challenge created the perfect evening filled with inspiration, connection and lots of laughs. 

MARTINI and Soap are offering a 15% discount for your perfect pedicure treatment until January 31, at any Soap location in Rotterdam, Utrecht, Haarlem, Eindhoven, The Hague, Maastricht, or Amsterdam. Visit their website for more information and booking at soaptreatmentstore.com.

For 160 years, MARTINI has provided cocktail inspiration for everyone. From the classics like Bianco, MARTINI Bellini and MARTINI Limoni, to the alcohol free Vibrante and Floreale.

And if you’re wondering how to make the delicious alcohol-free cocktails at home, we got you covered:

MARTINI Floreale Spritz

75 ml MARTINI alcohol-free Floreale
25 ml apple juice
10 ml soda water
Ice cubes
1 lemon slice

Fill a wine or balloon glass with ice. Pour the MARTINI Floreale and apple juice into the glass. Add soda water and stir. Garnish with a slice of lemon. Enjoy!