AY WELLBEING: CELEBRATING BALANCE AND SELF-CARE WITH A MARTINI IN HAND
words FLYNN LANZ
If you are looking for a lifestyle shift beyond Dry January's mindful drinking trend, look no further than AY Wellbeing. In a fast-paced world where self-care is often overlooked, AY Wellbeing offers a refreshing perspective: mindful living doesn’t have to mean sacrificing joy. Founded by Alkan Çöklü and Yeliz Çiçek, the platform AY Wellbeing brings people together to recharge, reflect and (re)connect without losing sight of life’s celebrations: attributes at the core conscious philosophies of AY Wellbeing.
With both founders coming from fast-paced industries—Alkan from television & film and Yeliz from fashion—they deeply understand and experienced how easily balance can slip away in demanding environments. “We created AY Wellbeing as a space, a personal platform, to prioritise self-care without losing touch with the joy of life,” says Yeliz. “It’s about making intentional choices, whether that means taking a moment to breathe or raising a glass to life’s beautiful moments.” It has grown into a more holistic platform that offers retreats, experiences, coaching and even structured well-being routines, emphasising a more tailored understanding to the multifaceted nature of life.
An important part of their approach to wellbeing is the 7-Day Happiness Routine which is designed to help individuals reset, recharge and cultivate energy within a single week. This hallmark program is a practical and accessible week-long reset designed to restore energy and focus and emphasises mindfulness, movement, reduced sugar intake, and intentional rest, creating a balanced foundation that anyone can follow.
A notable aspect of AY Wellbeing’s philosophy is the seamless blend of well-being and enjoyment. As official MARTINI ambassadors, Yeliz and Alkan challenge the idea that mindful living excludes indulgence. During their exclusive launch retreat last summer, guests practiced breathwork, meditation, and holistic self-care routines while enjoying MARTINI’s non-alcoholic Vibrante and Florale cocktails. This experience embodied the AY Wellbeing ethos: balance is not about restriction but about thoughtful choices that enhance life.
Beyond retreats, AY Wellbeing offers health positive experiences, workshops and personalised coaching sessions that help individuals, teams, brands and corporates cultivate a sense of relaxation and awareness. Whether it’s a guided meditation session or a social gathering with a mindful twist, the platform inspires a transformative shift towards a more balanced lifestyle, elevating your sense of relaxation to feel completely rejuvenated.
AY Wellbeing stands as a unique space where personal growth and social connection coexist harmoniously. Through their retreats, workshops, experiences and routines, Yeliz and Alkan demonstrate that it is possible to recharge and celebrate without compromise, even with a non-alcoholic MARTINI during special moments. Life is about balance, and at AY Wellbeing, that means making intentional, positive choices every day, something that is celebrated by this unique self-care platform.