CELEBRATING DIANE VON FURSTENBERG & ZALANDO IN BERLIN
words by MARIE-PAULINE CESARI
This week, we traveled from Amsterdam to Berlin to celebrate the launch of Diane von Furstenberg’s exclusive partnership with Zalando. The event was held in a hidden, beautiful venue, with the panel taking place in a serene sound bath room. The calming atmosphere set the perfect tone for an evening filled with inspiration.
The partnership marks an exciting new chapter for DVF, with Zalando becoming the exclusive retailer of the brand across Europe. This collaboration aims to bring Diane von Furstenberg’s iconic designs to a wider audience, making her signature prints and timeless wrap dresses more accessible than ever. As Diane herself said, "It was important to find partners that were digital, to support my product and narrative. There’s so much we can do together.”
We were welcomed into a re-creation of Diane’s office, with sketches on the desk, fabric samples, and walls covered in photos and old magazine clippings. It was a beautiful tribute to her career and legacy. "It was important to find partners that were digital, to support my product and narrative," Diane said about working with Zalando. "There’s so much we can do together."
The highlight was the conversation between Diane, Lena-Sophie Röper, and Alexandra Bondi de Antoni. Diane spoke about the importance of being kind to ourselves and others, staying true to who we are, and helping people connect. "Kindness is a currency. It compounds just like money," she shared, emphasizing the power of generosity.
She also talked about confidence and self-belief, reminding us, "Each one of us is the woman across the room to someone else." Her words really resonated with us and reminded us of the power of self-acceptance and connection.
Beyond the inspiring discussion, the event showcased some of DVF’s archival designs alongside the new collection. Seeing her past and present work side by side highlighted how she has continuously evolved while staying true to her signature style.
