ROLEX PRESENTS ITS LATEST COLLECTIONS AT WATCHES & WONDERS 2025
The Land-Dweller: Grounded in the Future
Rolex opens a bold new chapter with the Land-Dweller — a contemporary silhouette built for earthbound adventures. With its integrated bracelet and new high-frequency 5 Hz movement, it introduces the Dynapulse escapement: a quietly radical innovation dressed in signature understatement.
The GMT-Master II: Ceramic Cool
For the first time, the GMT-Master II features a Cerachrom dial — this time in deep green ceramic. The winding crown shifts to the left, while an 18 ct white gold case keeps things elevated. A subtle twist on an icon built for those who know exactly where they’re going.
The Oyster Perpetual: Pastel, But Make It Grown
This season, the Oyster Perpetual leans into matte pastel — think lavender, beige, and pistachio — with lacquered dials that feel more gallery wall than candy shop. It’s playful, but precise.
The 1908: Geometry Lessons in Gold
Enter Settimo — a new seven-link bracelet reserved exclusively for the 1908. Crafted in 18 ct yellow gold, it’s quiet geometry, elegant by design. Nothing screams — it simply gleams.
The Datejust: Sunset in Diamonds
The Datejust 31 gets moody with a red ombré dial, framed by a bezel set with 46 brilliant-cut diamonds. Add ten more on the dial and you’ve got a watch that whispers drama without raising its voice.
Unexpected Brilliance: Dial Experiments
Rolex flirts with flamboyance: a turquoise lacquer dial on the Cosmograph Daytona, tiger iron textures on the GMT-Master II, and a sunray green that makes the Sky-Dweller sing. Classic shapes, recharged through mineral, color, and shine.
